Can You Make Money Selling Car Parts On Ebay
Find the Best Mode to Sell Motorcar Parts Online: Start Selling Today!
Did you know that by 2022, online sales of auto parts are expected to striking $xix billion in the US? Certain, in the old days, you lot'd have pulled upwards to the local mechanic shop for a new automobile part – just the future of selling automobile parts is very much online.
Whether you take a brick-and-mortar shop already, or you're setting up a totally new business concern, you can sell car parts online without the need for tech skills or a huge cash investment. We'll help evidence y'all the best way to sell your auto parts online – simply follow our seven simple steps!
How to Sell Automobile Parts Online: 7 Steps
- Choose your products
- Source your products
- Pick your sales channels
- Showcase your car parts
- Price your products
- Gear up your shipping strategies
- Promote your automobile parts online
There are plenty of ways to sell car parts online – simply you need to detect the best way for you. We'll steer you in the right direction, so start your engines and let's speed into step one!
i
Choose Your Products
Choosing your products is a vital first step to setting upwardly a successful business concern, and it'south not always every bit easy as it sounds.
Identify Your Niche
But I already know what I'm selling – car parts! That'southward why I clicked on this article? Duh…
This is a fair enough reaction, but to sell motorcar parts and brand a long-term, profitable business out of it, you demand a niche. Having a niche lets you lot focus on a specific market – for example, you might focus on a particular make or model, or only sell a sure car part (similar lights or filters).
Choosing a niche helps to:
- Reduce the corporeality of competition you lot confront
- Target a specific customer base of operations
- Narrow down your product search
When choosing a niche, think near any areas of interest, knowledge, or passion you might have. Recollect nearly any gaps in the market that you could fill, and use tools similar SEMrush to carry out keyword research to find out what people are searching for online.
Who Are You Selling To?
Another of import attribute of choosing your products is considering who you'll exist selling to. Your target audience has a huge impact on how you fix up and run your business, affecting everything from branding to marketing choices.
Will you be selling to individuals who just desire a new part for their personal vehicle? Or volition you be selling to mechanics who want to buy in bulk, and then that they can sell your products on to their own customers?
The first option, where you sell direct to the end customer, is called B2C (Business to Customer), whereas the second option, where you sell to other businesses, is called B2B (Business organization to Business).
Both come up with their own pros and cons. Here'due south a quick comparison to help you decide which suits you better:
| Customer Examples | Pros | Cons | |
|---|---|---|---|
| B2C | General public Car enthusiasts Automobile owners | Charge retail toll Shorter conclusion procedure Larger customer base | Less repeat custom Loftier brand investment |
| B2B | Local garages Machine shops Mechanics | Stability and regular sales Big order quantities Long-term clients | Longer sales cycle Loftier competition |
If you choose B2C, y'all'll need to invest in good marketing and branding. This is because customers tend to make emotional purchasing decisions based on things similar web design, product photos, and brand familiarity.
In dissimilarity, B2B relies more on y'all having an in-depth noesis of your products, and the ability to win the trust of other businesses. Information technology tends to accept a lot longer to secure a auction considering there are more stakeholders involved, and your customer is making a bigger commitment by choosing y'all as their automobile part provider.
Which Products Are Hot?
Okay, so you lot've thought almost your niche and your target audience, but what nearly the actual products?
A great way to find popular products is to caput to Amazon'south automotive bestseller lists. There, you lot can run across which products are most popular beyond different categories, such equally:
- Car care
- Exterior accessories
- Interior accessories
- Oils and fluids
- Performance parts and accessories
- Replacement parts
Amazon isn't the only place that can requite you insight into popular products. Here's a quick rundown of all-time selling automobile parts across both Amazon and eBay:
| Amazon | eBay | |
|---|---|---|
| Exterior Accessories | Tarp covers Bungee cords License plate frames | Grilles Side mirrors Bumpers |
| Interior accessories | Windshield sun shades Car trash cans Prophylactic flooring mats | Floor mats Seat covers Dashboard upgrades |
| Replacement parts | Cabin filters Windshield wiper blades Headlight restoration systems | Replacement emblems A/C control systems Shocks and struts |
| Lights and lighting accessories | Interior car lights Headlight bulbs License plate bulbs | Headlights and tail lights Fog lights Interior lighting |
Before moving on, make sure you have:
- Identified your niche
- Thought about your target customers
- Carried out product research
- Called your products
ii
Source Your Products
Next, you need to ask the question: where am I going to get my car parts from? You have a few options, which we'll get through in just a second.
But commencement, it's worth saying that all the same you decide to source your auto parts, information technology's vital to ensure they're authentic, reliable, and high quality. The success of your business depends on your customers trusting you and your products. Don't fall into the sketchy car salesman stereotype!
#1. Source From a Wholesaler
A wholesaler is a company that sells products in large batches to retailers, usually for a reduced price. This means you lot can bulk buy, then accuse a higher retail price when selling to your customers to make a profit.
This makes most sense if yous're selling direct to individual customers, rather than other businesses.
Some wholesalers even offer dropshipping services. This is where yous place your customers' orders with the supplier, and they then process, parcel, and send the products directly to the customer.
This dropshipping business organization model is ideal if yous're but starting out and don't accept infinite to store large inventories, or money to hire a warehouse.
#2. Source Direct From the Manufacturer
1 of the best ways to ensure high quality is to source your car parts directly from the manufacturer. This method is particularly effective if you're focussing on a sure car type, every bit some auto companies favor different manufacturers – making them the get to for parts!
Ownership straight from the manufacturer also cuts out the middleman – i.eastward. the wholesaler – meaning that you lot may detect lower prices, since the wholesaler hasn't added a markup.
The manufacturer is going to be more than knowledgeable virtually their products, which you can use to your advantage. You also put yourself in a skilful position to assure customers that the parts you lot're selling are reliable and authentic.
#three. Source Car Parts Yourself
Maybe you're in a position where yous can source car parts yourself. Whether you lot've been collecting parts for years, or have a yard full of unwanted cars, sourcing your own parts is a groovy way to cut costs.
However, there'southward more room for poor quality products to skid into your inventory with this method, then exist careful. Our top tip here is to be honest. If you've gone rummaging through your local scrapyard, make this very clear on your storefront, toll your products accordingly, and ever brand certain the parts you lot sell are in skilful working order.
This method works best if you're dealing more in collectible car parts or older models, rather than mainstream, modern replacement parts.
Before moving on, make certain you have:
- Explored different sourcing options
- Decided which method suits you best
- Started sourcing products using your called method
three
Pick Your Sales Channels
You know what you're selling, and who you're getting your products from – but where are you going to sell your auto parts? There are enough of places to sell machine parts online, simply nosotros're going to walk you through the main three.
#one. Amazon
Love it or hate it, Amazon still rules the ecommerce roost, and is many people's first end when shopping or selling online. It'south used by over 197 million people worldwide every month!
Then, is selling car parts on Amazon correct for you lot? You need to be on the Professional selling plan to sell auto parts, which costs $39.99 per month. Yous'll also pay referral fees, which vary depending on the category of your products.
Automotive & Powersports products get charged a 12% referral fee, apart from tires and wheel products, which become charged x%. The minimum referral fee on any auto parts is $0.xxx.
The Private seller plan doesn't take a monthly subscription, but you can't use this to sell machine parts. This is because automotives is a restricted category, and then if y'all desire to sell machine parts on Amazon, you need the Professional program for $39.99 per month (plus seller fees).
There are few things to know earlier signing up to Amazon's Professional person seller program:
- You can't sell used motorcar parts on Amazon. Period.
- You lot can't sell safety parts, such as airbags or seat belts.
- You lot can't sell used tires.
- To sell new tires, there's a Compliance Checklist for Tires that you need to meet.
- New and refurbished car products must come with warranty from the manufacturer or remanufacturer.
- Some restrictions depend on the state – for example, in California, your products need to be compliant with California Air Resources Lath requirements.
Because Automotive & Powersports is a restricted category, Amazon has these rules in place to protect its customers. Still, every bit long as you meet its requirements, yous'll exist rewarded with a huge client base.
#two. eBay
There are around 90 million alive auto parts listings on eBay, and a wheel or tire office is sold every 6 seconds. eBay is a popular choice for selling and buying automobile parts, and information technology's no wonder – eBay actually has a dedicated platform for selling auto parts, called eBay Motors.
When you create your listings, eBay makes it easy to add the years, makes, models, trims, and engines that your part fits – up to 3,000 combinations! This makes it easier for shoppers to filter their searches and find your product.
One large difference betwixt eBay and Amazon is that you lot tin sell used machine parts through eBay, which is a big factor to think about depending on your product type!
Another large difference is that eBay doesn't charge subscriptions. There are selling fees, though. You have to pay an insertion fee of $0.35 per listing, per category, but you become fifty gratuitous listings per month, which helps to keep costs down.
eBay too charges a concluding value fee, which is usually ten% of the total auction. If your auto product comes under the heavy appurtenances category, it's simply 2%.
eBay is a worthy culling sales channel to Amazon, and may arrange your needs better – especially if you're selling used or collectible motorcar parts!
#3. Your Ain Ecommerce Website
The trouble with both Amazon and eBay is that your products are displayed shoulder to shoulder with all sorts of competition.
What if you want to really bear witness off your automobile parts, create your ain brand, and control your own marketing? If you desire those things, you lot need to build your own online shop!
With an ecommerce website, you lot have full control of your branding, inventory, and fifty-fifty how well your products rank in Google.
You can easily create your own ecommerce website with a adept ecommerce builder. Popular choices include BigCommerce, Wix, and Squarespace, but from our in-depth testing, we can recommend Shopify as the best of the bunch.
With a builder like Shopify, you lot but choose a design yous love, upload your products, customize your store, and hit publish – y'all don't need any tech skills, but information technology will take a picayune longer to fix than an Amazon or eBay listing.
Shopify costs $29.99 per month, which is the average starting toll for a good quality ecommerce architect – making information technology more pricey than eBay, but more than affordable than Amazon.
#4. The Bonus Choice: All Iii!
The great thing about ecommerce builders like Shopify is that they're designed to assist people create successful online stores, and have features to aid you grow. This includes multichannel integration – in brusk, you can integrate your ain online store with both Amazon and eBay!
Multichannel integration ways y'all can have products listed across all 3 of these sales channels, maximizing your chances of getting your products in front of customers.
Before moving on, make sure you take:
- Explored all iii of these sales channels thoroughly
- Decided which i best suits your needs
- Set up an business relationship with your chosen sales channel(south)
4
Showcase Your Car Parts
By now, yous're ready to upload your products. No matter which sales channel you've chosen, you'll need at least 2 things to sell your car parts: high quality photos and persuasive production descriptions.
Have High Quality Photos
Did you know that 75% of shoppers rely on production photos when deciding whether to make a purchase?
Avoid dark, blurry, or cluttered photos. You should besides avert using the flash, or calculation any filters to your images. Instead, here are some quick tips to take practiced production photos to win over your customers:
- Use plenty of light
- Use a expert quality camera (your phone photographic camera is fine!)
- Take photos from multiple angles
- Endeavour to evidence the scale and size of the product
- Take some up-close photos to show off details
Think that these photos are the simply way for customers to run across the product before ownership, and so your photos need to requite a full picture of the production. Attempt showing the photos to a friend who isn't then familiar with your products to see what feedback they have!
Write Informative Production Descriptions
Product photos prove what the product looks like. But what nearly the things you tin can't see? When you write your product descriptions, there are some key tips you lot should follow to persuade customers to click buy:
- Focus on benefits, rather than features
- Requite factual, helpful information (such as the size, brand, or model)
- Go on information technology short and scannable – utilize bullet points!
- Exist specific and confident
- Reply questions, such every bit production history, intendance, instructions, and so on
Production descriptions are vital for completing the client's paradigm of the product. In real life, customers tin kicking the tires themselves – online, your description needs to kick the tires for them instead!
Y'all need to be descriptive, informative, and accurate – a huge l% of shoppers have returned items considering they didn't match the product description!
Before moving on, make sure you take:
- Taken high quality, professional product photos
- Written informative production descriptions
5
Price Your Car Parts
Pricing is something that volition vary hugely depending on your products, your audience, your reputation, and even where you sell. We can't tell you how much to charge for your products, but we can steer you lot in the right direction.
#i. What Are Your Competitors Charging?
Comport out competitor inquiry to meet what other auto role sellers are charging for products similar to yours. Inquire yourself why they're asking for these prices, and how your products compare.
Tin can you price your products in a like way? Or do you lot have an edge that ways yous could charge a little more? Y'all want to make sure you price competitively, just still make a turn a profit.
#2. How Much Practise You Need to Brand a Turn a profit?
At the end of the day, you need to make coin from selling automobile parts online. Otherwise, what's the point?
Look at how much you're spending – for example, on sourcing parts, paying for an Amazon seller plan, storing inventory, or paying a dropshipper – and work out how much yous need to charge in club to turn a profit.
A proficient mode to ensure you lot brand profit is to utilise a pricing strategy like this:
Full cost of product + Markup % = Last Product Price
Total toll is made up of factors such as toll of materials, labor costs, and overheads. Markup is commonly effectually l%, but you'll need to employ your own sentence as to whether this works for you.
Find out more
- Want a bit more detail on exactly how to calculate your products' pricing? Our total guide on How to Price a Production explains all, stride-by-step.
#3. Avoid the Race to the Bottom
On platforms such as eBay and Amazon, your products are in direct competition with hundreds of other products, all on the same page – meaning it tin can be a struggle to stand out from the crowd. This tin can make it tempting to offer cheaper prices than anybody else, to concenter more than sales.
There are a couple of reasons why you shouldn't do this.
Kickoff, it can make it difficult to attain the aureate rule of selling – make a profit. If you're non charging enough to comprehend your costs, you'll be running at a loss, which isn't sustainable. Other competitors may also lower their prices, forcing yours even further downward but to stay in the game.
Secondly, people don't similar products that are besides inexpensive. Yep, shoppers love a deal, simply they also want loftier quality, trustworthy products they can rely on – especially when information technology comes to car parts! Pricing your motorcar parts as well depression will brand customers think that they're depression quality, making them more likely to avoid your products.
Don't go so hung up on price that you forget the real worth of your products. Yous shouldn't exist afraid of charging a lilliputian extra – people will pay as long every bit they accept trust in what you're selling!
Earlier moving on, make sure you lot have:
- Evaluated your outgoing costs
- Decided how much you demand to charge to make a profit
- Carried out competitor inquiry to come across if your prices country in the right ballpark
- Set prices for your auto parts
6
Set Your Aircraft Strategies
Car parts can be pretty difficult to transport. Bulky, heavy, and awkwardly shaped, they have the potential to bring on a headache. The shipping methods you choose will vary depending on your business model, sales aqueduct, and the products yous sell.
Dropshipping and Fulfilment
If you don't desire the hassle of handling shipping at all, and then dropshipping is a great solution. This is where your supplier holds products for you – you then send customer orders to the supplier, who packages and ships the product straight to the customer.
This means you don't have to worry most packing up products, finding a courier, or deciding what type of shipping your products need.
Nevertheless, the downside is you don't go any control over the aircraft. Providing fast, reliable delivery is a must to keep customers happy, so identify a few exercise orders to check you're satisfied before committing to a supplier.
Another, similar choice is fulfilment. Amazon runs its own fulfilment programme called Fulfilment by Amazon (FBA). This is where you ship your products to Amazon, and pay Amazon to store and then ship your products for you.
This is unlike from dropshipping because Amazon is shipping your products, whereas in dropshipping, the supplier ships its own products that you've sold on to the customer. The other big deviation is that you lot accept to pay storage fees, which can become expensive.
Couriers
If neither dropshipping nor fulfilment appeal to y'all, chances are you'll need a courier to ship your products.
This is where information technology's helpful to have built your store using an ecommerce platform such as Shopify or BigCommerce, considering they come with built-in shipping integrations. You can even become discounts on the couriers they've partnered with!
It's a good idea to bank check that your courier:
- Accepts your car parts (some can exist classed as "dangerous goods")
- Has a good reputation
- Offers affordable rates
- Ships to the destinations you lot require
- Has a partnership with your ecommerce platform
Popular courier choices include USPS, UPS, FedEx, DHL, and Canada Post, all of which are supported past both BigCommerce and Shopify.
Customer Collection
Although information technology may non work for everyone, you may want to offer customer collection instead of aircraft deliveries. This works best if y'all're selling locally, as most people await businesses to ship to them these days.
Shopify has a feature where you can set a "local pickup" radius. This ways that customers within the zone y'all set volition see customer pickup equally an option, but customers shopping outside that zone won't be offered pickup at checkout. Pretty neat, huh?
#one. Make clean Used Products
Sounds like a no-brainer, merely always exist sure to clean used parts before packing them. Not only is it superior client service, but it will also help to protect the box from grease marks, or becoming soggy from any liquids that may leak during transit.
#two. Measure Boxed Bulky Items
Wondering how to measure a particularly lumpy, irregular-shaped auto part? According to UPS advice, always measure irregularly shaped items as if they're packaged in a rectangular box.
#three. Cull Suitable Packaging
If your function is fragile, protect it with plenty of bubble wrap and padding – you can even double box it for extra security.
Tin your part exist shipped as whole? Or is information technology safer to take information technology autonomously to protect the various components? Modest parts may need to go in sealable bags to keep them safety.
Place items in the middle of the box, at least two inches away from all box walls.
Finally, make sure that any boxes you use are sturdy and properly sealed. Use lx-pound nylon-reinforced filament record at to the lowest degree three inches wide. Cover all the seams, and any places where the box flaps overlap.
Drop the box a few times before packing your products to see if your handiwork holds fast!
Before moving on, make sure y'all have:
- Explored your shipping options
- Decided which option is all-time for you
- Purchased any packaging materials you demand
- Practised packing products
7
Promote Your Auto Parts Online
Once you're up and selling, y'all want to boost the number of people viewing and ownership your car parts. It'southward a skillful thought to promote your products in multiple ways, rather than relying on but ane method. Hither are some ideas to get you lot started…
SEO (Search Engine Optimization)
SEO is the process of trying to become your website to rank college up in Google's search results. The higher up y'all are, the more chance you lot have of someone visiting your website, giving you an advantage over the competition.
There are hundreds of ways to optimize your shop, from optimizing images, to creating a mobile-friendly feel, to using headings and customizing URLs.
One drawback of eBay and Amazon is that you have less control over where your products announced in their search results.
Our superlative tip is to kickoff with gaining as many positive, authentic reviews as you can, as this is a huge factor in gaining more visibility on these sales channels.
Which brings us on to…
Client Reviews
People love to read reviews earlier committing to a buy. Encourage customers to give you feedback, go out reviews, and requite star ratings on your products – this volition encourage others to click buy!
If you receive bad reviews, don't panic. Dealing with negative comments in a proactive and professional fashion volition really boost other customers' confidence in you. Don't delete bad reviews, and don't react defensively.
Always try to say "Thank y'all for your feedback" and "sorry" – even if it wasn't your fault!
Social Media
Social media is an awesome resources for promoting your products. Yous tin can reach a large number of people on social media, and customers can even purchase products correct there on your social business relationship!
Endeavor to cull a social aqueduct that fits your products and your target audition. And try no to be likewise salesy in the content you post, or people will get bored and unfollow you lot.
Invite customers to send in photos of the car parts they've bought in action – this is a swell way to engage with your audition!
Electronic mail
Email marketing may sound outdated, but y'all're still six times more likely to get a click from an electronic mail than a Tweet. If customers sign upward to your newsletter, you take the perfect channel to engage and entice them back to your store.
Talk most heady new product updates, offer exclusive discounts, and provide personalized product recommendations based on their previous purchases to keep them interested in your store.
Before moving on, make sure yous take:
- Looked at your marketing options
- Decided which ones are best for promoting your products
- Started creating content to spark interest in your machine parts
Find out more
- Read our full guide on How to Marketplace a Product for even more helpful tips and details on promoting products online
How to Sell Car Parts Online: Summary
You tin can take your foot off the gas – we've arrived at the summary!
By now, you lot know the key steps to selling motorcar parts online. Y'all have a good idea of where to sell motorcar parts – Amazon, eBay, your own online store, or even all three – and how to get started with sourcing, showcasing, and aircraft products.
Still, let'due south have a quick recap of each step in example you want a refresher.
Selling Auto Parts Online: vii Stride Recap
- Choose your products
- Source your products
- Choice your sales channels
- Showcase your car parts
- Price your products
- Set your shipping strategies
- Promote your auto parts online
Recollect – anyone can sell car parts online. Whether you're expanding your brick-and-mortar business or take a personal collection to sell, in that location's a sales channel and an audience for you.
Recollect to source reliable, authentic products, and showcase them professionally. Cost them sensibly, transport them safely, and promote them with free energy – soon enough, you'll find yourself successfully selling car parts online!
FAQs
It actually depends on which state you lot're in. For instance, the California Air Resources Board has requirements that y'all must see. So our peak tip is to bank check earlier you sell, but to be safe.
Yes! But exist conscientious, every bit some platforms have rules around selling cars. Amazon, for example, prohibits selling "motor vehicles that are required to be registered", so information technology's best to bank check. Meanwhile, eBay is a pop channel to sell all types of vehicles on, from cars to boats!
Aye, it certainly can be! eBay has a huge customer base of operations, no subscription fees, and fifty-fifty gives you 50 free listings per calendar month, significant your outgoing costs are pretty low. Your main costs will be sourcing and shipping products, so as long equally your product sells for more than you spend on these outgoings, you should make a turn a profit.
Bestselling car parts include:
- Grilles
- Lite fittings
- Side mirrors
- Tires
- Intermission parts
- Air con units
- Seat covers
- Flooring mats
- Windshield wipers
Source: https://www.websitebuilderexpert.com/building-online-stores/how-to-sell-car-parts-online/
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